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He continued to be a Ducati dealer until 1960, when he decided that the time was ripe for change, thus turning from a Ducati dealer into a motorcycle manufacturer. This is how he created the Italjet brand, which has had considerable success, even on a competitive level.
Italjet developed more than 150 motorcycle and scooter models, most of them with offbeat designs, and most created by Tartarini himself. He did this while running the company, and in addition to the consultancy work he undertook for more than a decade with Ducati. During that time he helped produce not just Mark lll singles, 750 Sport and 900 Darmah V-twins, and the 350/500cc parallel-twin range, but also the most iconic desmo V-twin to emerge from the Italjet plant: the green-frame 750SS race replica street version of Paul Smart’s ’72 Imola 200-winning factory racer. Its attention-grabbing looks were a perfect example of Tartarini’s style.